Hospitals often fail to implement new practices due to an inability to promote their useamong professionals. How effective promotion can be designed and organized remains unclear,however. The present work addresses this question by investigating the implementation ofa cardiologic telesurveillance system in 12 hospitals. Despite an identical technology andunproblematic installation, only in five cases full implementation was achieved. Four promotionstrategies—focused on a different combination of three aspects (planning, teaminvolvement, and hero innovation)—were identified through case studies. Qualitative comparativeanalysis was then employed to identify three alternative strategies for effectivepromotion.

Promoting a new practice in hospital: a qualitative comparative analysis of alternative design

DAL MOLIN, MARTINA;
2014

Abstract

Hospitals often fail to implement new practices due to an inability to promote their useamong professionals. How effective promotion can be designed and organized remains unclear,however. The present work addresses this question by investigating the implementation ofa cardiologic telesurveillance system in 12 hospitals. Despite an identical technology andunproblematic installation, only in five cases full implementation was achieved. Four promotionstrategies—focused on a different combination of three aspects (planning, teaminvolvement, and hero innovation)—were identified through case studies. Qualitative comparativeanalysis was then employed to identify three alternative strategies for effectivepromotion.
innovation promotion, QCA, telemedicine, hospital, hero innovation
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/20.500.12571/7600
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