This article investigates the variegated urbanization of technology-based economies through the lenses of a comparative analysis looking at New York City and Rio de Janeiro. Over the last decade, the former has gained a reputation as a ‘model tech city’ at the global level, while the latter is an example of emerging ‘start-up city’. Using a Marxist-Foucauldian approach, the article argues that, while technopoles in the 1980s and the 1990s arose from the late Keynesian state, the globally hegemonic phenomenon of start-up urbanism is illustrative of an increasingly decentralized neoliberal project of self-governing ‘enterprise society’, mobilizing ideas of community, cooperation and horizontality within a context of cognitive-communicative capitalism in which urban environments acquire renewed centrality. In doing so, the article underlines start-up urbanism’s key contribution to the reinvention of the culture of global capitalism in times of perceived economic shrinkage worldwide and the central role played by major metropolitan centres in this respect.

Start-up urbanism: New York, Rio de Janeiro and the global urbanization of technology-based economies

ROSSI, UGO;
2017

Abstract

This article investigates the variegated urbanization of technology-based economies through the lenses of a comparative analysis looking at New York City and Rio de Janeiro. Over the last decade, the former has gained a reputation as a ‘model tech city’ at the global level, while the latter is an example of emerging ‘start-up city’. Using a Marxist-Foucauldian approach, the article argues that, while technopoles in the 1980s and the 1990s arose from the late Keynesian state, the globally hegemonic phenomenon of start-up urbanism is illustrative of an increasingly decentralized neoliberal project of self-governing ‘enterprise society’, mobilizing ideas of community, cooperation and horizontality within a context of cognitive-communicative capitalism in which urban environments acquire renewed centrality. In doing so, the article underlines start-up urbanism’s key contribution to the reinvention of the culture of global capitalism in times of perceived economic shrinkage worldwide and the central role played by major metropolitan centres in this respect.
Global urbanization; neoliberal governmentality; New York; Rio de Janeiro; technology start-ups
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12571/2408
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